When Anna first reached out, she described feeling stuck — constantly overthinking, second-guessing every decision, and unsure which direction to take next. She had goals on paper, but every step forward came with doubt. Our work together focused on building trust in her own judgment and simplifying her thought patterns.
A Unique B2B & B2C Hybrid Platform
EBS Mexico stands out as a hybrid exhibition combining both B2B and B2C elements. It brings together beauty professionals, buyers, distributors, stylists, and influencers, creating a dynamic environment for networking and business development.
Unlike many traditional trade shows, EBS allows on-site product sales, offering brands a direct channel to engage with consumers while simultaneously building relationships with key business partners. This dual structure provides a powerful opportunity for both market testing and immediate revenue generation.
History & Growth
Since its launch in 1997 at the World Trade Center in Mexico City, EBS Mexico has evolved into a truly international event. Starting with just 35 companies and 12,000 visitors, it quickly expanded to attract exhibitors from Europe, Asia, the United States, and across Latin America.
Although the event was temporarily paused in 2020 due to the pandemic, it successfully resumed in 2021 with both offline exhibitions and online sessions, continuing its growth as a leading global beauty platform.
Event Overview
Official Name: EBS Mexico – Expo Beauty Show Mexico
Location: Centro Citibanamex, Mexico City
Frequency: Annual
Schedule: October–November (3 days)
Organizer: RX Mexico (Reed Exhibitions)
Industry: Beauty (Cosmetics, Hair, Body Care)
Why EBS Matters
EBS Mexico is more than an exhibition — it is a strategic gateway to the Latin American beauty market.
For global brands, especially K-beauty companies, it offers a critical entry point into Mexico and surrounding markets. The Korean Pavilion has been consistently participating since 2015, reflecting the growing demand for Korean beauty products in the region.
As Mexico’s beauty industry continues to expand rapidly, EBS provides unmatched opportunities to connect with local distributors, understand consumer trends, and establish a strong market presence.